Curriculum Vitae
MAYISHA SHAMIHA
South Sepulveda Blvd., Los Angeles, CA 90034 | shamiha@usc.edu | linkedin.com/in/mayishamiha
EDUCATION
University of Southern California Los Angeles, CA
Master of Arts (MA) in Public Relations and Advertising August 2023-May 2025
Expected graduation: May 2025
Independent University, Bangladesh Dhaka, Bangladesh
Bachelor of Social Sciences (BSS) in Media & Communication Studies (Minor: Marketing) September 2017-December 2021
Graduated: December 2021
Languages: Bengali (Professional), English (Professional), Hindi (Fluent), Urdu (Fluent)
PROFESSIONAL EXPERIENCE
Libertas Center for Human Rights New York, NY (Remote)
Social Media and Communications Intern May 2024-August 2024
- Developed the first brand kit, ensuring cohesive branding and visual identity
- Created reusable templates to streamline content creation for social media campaigns
- Optimized website navigation with UX-based strategic recommendations
Chillox Dhaka, Bangladesh
Digital Lead of Marketing September 2022-March 2023
- Designed and executed data-driven digital marketing strategies for brand growth
- Expanded audience engagement and brand reach through SEO and content marketing
- Tracked KPIs, analyzed campaign performance, and optimized ads for higher conversion
Purplebot Digital Dhaka, Bangladesh
Client Service Executive April 2021-August 2022
- Managed multiple marketing campaigns for beauty, e-commerce, and fashion brands
- Led stakeholder coordination for cross-functional teams to enhance ROI and engagement
- Implemented brand strategy and content creation for digital platforms
FCB Bitopi Dhaka, Bangladesh
Junior Copywriter September 2019-June 2020
- Wrote bilingual copy for brands like Airtel, Samsung, and Nescafé
- Developed monthly content for digital campaigns aligned with brand identity
- Assisted in campaign execution for both digital and offline media
ADDITIONAL EXPERIENCE
Foundation 21 Dhaka, Bangladesh (pro bono)
Content Editor & Advisor April 2021-May 2023
- Co-authored research-based content for advocacy and social impact storytelling
- Conducted strategic communications workshops on menstrual health for underprivileged students
Projectdebi Dhaka, Bangladesh (pro bono)
HR & Administration Manager October 2019-September 2021
- Led project management efforts and team delegation for efficiency
- Spearheaded awareness campaigns and fundraising initiatives
SKILLS
- Technical: Microsoft Office Suite, Canva, WordPress, Slack, Notion, Adobe PS
Curriculum Vitae